Privacy Policy

1. Information We Collect

1.1 Personal Information You Provide

When you contact us for locksmith services or submit an enquiry through our website, we may collect:

• Contact Details: Name, phone number, email address
• Property Information: Service address, property type (residential/commercial)
• Service Details: Type of service required, description of the issue, preferred appointment time
• Payment Information: We do not store card details. Payments are processed securely at the time of service.

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and analytics:

• Usage Data: Pages viewed, time spent on pages, links clicked
• Device Information: Browser type, operating system, IP address
• Location Data: Approximate location based on IP address (for service area verification)
• Google Analytics: We use Google Analytics 4 (GA4) to understand how visitors use our site

2. How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: To provide locksmith services, respond to enquiries, and confirm appointments
• Communication: To contact you about your service request, provide quotes, and send appointment reminders
• Business Operations: To maintain records, process payments, and manage our business
• Website Improvement: To analyze website usage and improve user experience
• Marketing (with consent): To send occasional updates about our services (you can opt out at any time)
• Legal Compliance: To comply with legal obligations and protect our rights

3. Legal Basis for Processing (GDPR)

Under UK GDPR, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to provide locksmith services you've requested
• Legitimate Interests: To operate our business efficiently and improve our services
• Consent: For marketing communications (which you can withdraw at any time)
• Legal Obligation: To comply with tax, accounting, and legal requirements

4. How We Share Your Information

We do not sell your personal information. We may share your data with:

• Service Providers: Third-party tools that help us operate (e.g., email services, analytics, payment processors)
• Legal Requirements: If required by law or to protect our legal rights
• Business Transfers: In the event of a merger, sale, or transfer of business assets

We ensure all third parties respect the security of your data and treat it in accordance with the law.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:

• Service Records: Kept for up to 7 years for accounting and legal compliance
• Marketing Data: Retained until you opt out or request deletion
• Website Analytics: Anonymized data retained for up to 26 months (Google Analytics default)

6. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your data (subject to legal retention requirements)
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for marketing communications at any time

To exercise any of these rights, please contact us using the details at the end of this policy.

7. Cookies and Tracking Technologies

Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Google Analytics to understand how visitors use our site
• Performance Cookies: Help us improve website speed and functionality

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

8. Third-Party Services

We use the following third-party services that may collect information:

• Google Analytics: Website analytics (anonymized IP addresses)
• Formspree: Contact form submissions (processes form data securely)
• Vercel: Website hosting (based in the USA with GDPR compliance)

Each service has its own privacy policy. We recommend reviewing their policies for more information.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. These include:

• Secure website hosting with SSL encryption (HTTPS)
• Access controls to limit who can view your data
• Regular security updates and monitoring
• Secure communication channels for sensitive information

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately so we can delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last Updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.

12. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have concerns about how we handle your information, please contact us: